Fred Goodall is the man behind Mocha Dad and Mocha Man Style. He is an outstanding blogger that has brands coming to him because of his high standard of work. Come let him teach you about Working With Brands With Style at Blog Elevated Conference.
In 2008, Fred Goodall started Mocha Dad to chronicle his life as a father and to counter the negative stereotypes regarding fatherhood. He wanted people to get a first-hand account of a dad who is intimately involved in his children’s lives. Now he uses the blog to not only capture his personal experiences as a father, but also to help motivate other men to be more actively engaged and involved with their children, families, and communities.
Fred is also the publisher of Mocha Man Style, a lifestyle website for men. Through Mocha Dad and MMS, Fred has successfully partnered with with major brands such as Wells Fargo, Columbia Crest, Disney, Tide, Universal Studios, the United Nations Foundation, Spotify, and many others.
Fred has been featured in several media outlets such as NPR, CNN, Ebony, HuffPost Live, Great Day Houston, Newsday, Sprout Social, and several radio stations across the country. He is a regular guest on the local public radio show, Houston Matters and a regular panelist on Fox26Houston Morning Show.
His writing has appeared in The Houston Chronicle, Essence, Babble, Details Network, SheKnows, Mamiverse, Voxxi, Your Teen Mag, Folio Weekly, and several others.